Dick Brass, un vice-president de Microsoft de 1997 to 2004, explique pourquoi selon lui, Microsoft n'innove plus...

" What happened? Unlike other companies, Microsoft never developed a true system for innovation. Some of my former colleagues argue that it actually developed a system to thwart innovation. Despite having one of the largest and best corporate laboratories in the world, and the luxury of not one but three chief technology officers, the company routinely manages to frustrate the efforts of its visionary thinkers. "

(...)

" Internal competition is common at great companies. It can be wisely encouraged to force ideas to compete. The problem comes when the competition becomes uncontrolled and destructive. At Microsoft, it has created a dysfunctional corporate culture in which the big established groups are allowed to prey upon emerging teams, belittle their efforts, compete unfairly against them for resources, and over time hector them out of existence. It’s not an accident that almost all the executives in charge of Microsoft’s music, e-books, phone, online, search and tablet efforts over the past decade have left.

As a result, while the company has had a truly amazing past and an enviably prosperous present, unless it regains its creative spark, it’s an open question whether it has much of a future. "


Pour en savoir plus :

Microsoft’s Creative Destruction - By DICK BRASS
Published: February 4, 2010

Organizational Cultures That Squelch Innovation
By: Robert Salomon
http://www.istockanalyst.com/article/viewarticle/articleid/3858673